{"id":1925,"date":"2020-07-29T14:15:58","date_gmt":"2020-07-29T18:15:58","guid":{"rendered":"https:\/\/bearamergers.com\/?p=1925"},"modified":"2020-07-29T14:15:58","modified_gmt":"2020-07-29T18:15:58","slug":"their-businesses-went-virtual-then-apple-wanted-a-cut","status":"publish","type":"post","link":"https:\/\/bearamergers.com\/en\/their-businesses-went-virtual-then-apple-wanted-a-cut\/","title":{"rendered":"Their Businesses Went Virtual. Then Apple Wanted a Cut."},"content":{"rendered":"<div>\n<header class=\"css-1oqewnb euiyums2\">\n<div class=\"css-1vkm6nb ehdk2mb0\">\n<h1 id=\"link-18248b76\" class=\"css-rsa88z e1h9rw200\" data-test-id=\"headline\"><img decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/7\/77\/The_New_York_Times_logo.png\/800px-The_New_York_Times_logo.png\" alt=\"File:The New York Times logo.png\" \/><\/h1>\n<\/div>\n<p id=\"article-summary\" class=\"css-1smgwul e1wiw3jv0\">After Airbnb and ClassPass began selling virtual classes because of the pandemic, Apple tried to collect its commission on the sales.<\/p>\n<div class=\"css-79elbk\" data-testid=\"photoviewer-wrapper\">\n<div class=\"css-z3e15g\" data-testid=\"photoviewer-wrapper-hidden\"><\/div>\n<div class=\"css-1fpp41y ehw59r12\" data-testid=\"photoviewer-children\">\n<div class=\"css-tux0zj ehw59r13\" data-testid=\"photoviewer-overlay\">\n<div class=\"css-ayorww ehw59r11\" data-testid=\"photoviewer-captionblock\"><\/div>\n<div class=\"css-po2cvv ehw59r14\">\n<div>\n<div class=\"css-8h527k\">\n<div data-testid=\"lazyimage-container\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/static01.nyt.com\/images\/2020\/07\/28\/business\/28virus-apple1\/merlin_175008315_b71321c6-4491-4190-a975-7fa298305db0-articleLarge.jpg?w=1020&#038;ssl=1\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<p><button class=\"css-1vkv6l7 ehw59r10\" aria-label=\"Expand image captioned An online coffee lesson. After Airbnb began to offer online experiences, Apple said it planned to enforce an existing rule that said it was entitled to 30 percent of the sales.\" data-testid=\"photoviewer-expand-button\"><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-1a48zt4 ehw59r15\" data-testid=\"photoviewer-children\">\n<figure class=\"sizeMedium layoutHorizontal css-1ox9jel\" role=\"group\" aria-label=\"media\">\n<div class=\"css-bsn42l\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"css-11cwn6f\" src=\"https:\/\/i0.wp.com\/static01.nyt.com\/images\/2020\/07\/28\/business\/28virus-apple1\/merlin_175008315_b71321c6-4491-4190-a975-7fa298305db0-articleLarge.jpg?w=1020&#038;ssl=1\" alt=\"An online coffee lesson. After Airbnb began to offer online experiences, Apple said it planned to enforce an existing rule that said it was entitled to 30 percent of the sales.\" \/><\/div><figcaption class=\"css-17ai7jg e18f7pbr0\"><span class=\"css-16f3y1r e13ogyst0\" aria-hidden=\"true\">An online coffee lesson. After Airbnb began to offer online experiences, Apple said it planned to enforce an existing rule that said it was entitled to 30 percent of the sales.<\/span><span class=\"css-cnj6d5 e1z0qqy90\"><span class=\"css-1ly73wi e1tej78p0\">Credit&#8230;<\/span>Airbnb<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"css-18e8msd\">\n<div class=\"css-vp77d3 epjyd6m0\">\n<div class=\"css-1baulvz\">\n<p class=\"css-1nuro5j e1jsehar1\">By\u00a0<a class=\"css-brehiz e1jsehar0\" href=\"https:\/\/www.nytimes.com\/by\/jack-nicas\"><span class=\"css-1baulvz\">Jack Nicas<\/span><\/a>\u00a0and\u00a0<a class=\"css-brehiz e1jsehar0\" href=\"https:\/\/www.nytimes.com\/by\/david-mccabe\"><span class=\"css-1baulvz last-byline\">David McCabe<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<ul class=\"css-1u1psjv epjyd6m3\">\n<li class=\"css-ccw2r3 epjyd6m1\">\n<div class=\"css-ld3wwf e16638kd2\">July 28, 2020<\/div>\n<\/li>\n<li class=\"css-1ut65qz epjyd6m2\">\n<div class=\"css-4xjgmj\">\n<div class=\"css-d8bdto\" role=\"toolbar\" aria-label=\"Social Media Share buttons, Save button, and Comments Panel with current comment count\" data-testid=\"share-tools\"><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/header>\n<\/div>\n<section class=\"meteredContent css-1r7ky0e\">\n<div class=\"css-1fanzo5 StoryBodyCompanionColumn\">\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">ClassPass built its business on helping people book exercise classes at local gyms. So when the pandemic forced gyms across the United States to close, the company shifted to virtual classes.<\/p>\n<p class=\"css-158dogj evys1bk0\">Then ClassPass received a concerning message from Apple. Because the classes it sold on its iPhone app were now virtual, Apple said it was entitled to 30 percent of the sales, up from no fee previously, according to a person close to ClassPass who spoke on the condition of anonymity for fear of upsetting Apple. The iPhone maker said it was merely enforcing a decade-old rule.<\/p>\n<p class=\"css-158dogj evys1bk0\">Airbnb experienced similar demands from Apple after it began an \u201conline experiences\u201d business that offered virtual cooking classes, meditation sessions and drag-queen shows, augmenting the in-person experiences it started selling in 2016, according to two people familiar with the issues.<\/p>\n<p class=\"css-158dogj evys1bk0\">Airbnb<strong class=\"css-8qgvsz ebyp5n10\">\u00a0<\/strong>discussed Apple\u2019s demands with House lawmakers\u2019 offices that are investigating how Apple controls its App Store, according to three people who spoke on the condition of anonymity to discuss private conversations. Those lawmakers are now considering Apple\u2019s efforts to collect a commission from Airbnb and ClassPass<strong class=\"css-8qgvsz ebyp5n10\">\u00a0<\/strong>as part of their yearlong antitrust inquiry into the biggest tech companies,<strong class=\"css-8qgvsz ebyp5n10\">\u00a0<\/strong>according to a person with<strong class=\"css-8qgvsz ebyp5n10\">\u00a0<\/strong>knowledge<strong class=\"css-8qgvsz ebyp5n10\">\u00a0<\/strong>of their investigat<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1fanzo5 StoryBodyCompanionColumn\">\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">Those lawmakers are set to grill Tim Cook, Apple\u2019s chief executive, and the chief executives of Amazon, Facebook and Google in a high-profile hearing on Wednesday.<\/p>\n<p class=\"css-158dogj evys1bk0\">Apple\u2019s disputes with the smaller companies point to the control the world\u2019s largest tech companies have had over the shift to online life brought on by the pandemic. While much of the rest of the economy is struggling, the pandemic has further entrenched their businesses.<\/p>\n<p class=\"css-158dogj evys1bk0\">With millions more employees working from home, Amazon and Google are selling more online cloud space, with revenue for Amazon Web Services and Google Cloud soaring in the first quarter of the year, which included the start of the pandemic. Facebook and YouTube, which is part of Google, some of the internet\u2019s largest gathering places,\u00a0<a class=\"css-1g7m0tk\" title=\"\" href=\"https:\/\/www.nytimes.com\/interactive\/2020\/04\/07\/technology\/coronavirus-internet-use.html\">had traffic surge<\/a>\u00a0as people couldn\u2019t socialize in person.<\/p>\n<p class=\"css-158dogj evys1bk0\">Apple\u00a0<a class=\"css-1g7m0tk\" title=\"\" href=\"https:\/\/www.nytimes.com\/2020\/04\/30\/technology\/apple-sales-earnings-coronavirus.html\">has also brought in more revenue<\/a> from its online-services business, mostly on the back of its App Store, and its Macs, iPads and iPhones have become even more important tools.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\">\n<div id=\"c-col-editors-picks\" class=\"css-j64t31\">\n<div id=\"pp_edpick-wrapper\">\n<div id=\"after-pp_edpick\"><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<div class=\"css-79elbk\" data-testid=\"photoviewer-wrapper\">\n<div class=\"css-z3e15g\" data-testid=\"photoviewer-wrapper-hidden\"><\/div>\n<div class=\"css-1fgjs2t ehw59r12\" data-testid=\"photoviewer-children\">\n<div class=\"css-tux0zj ehw59r13\" data-testid=\"photoviewer-overlay\">\n<div class=\"css-ayorww ehw59r11\" data-testid=\"photoviewer-captionblock\"><\/div>\n<div class=\"css-o3et0m ehw59r14\">\n<div>\n<div class=\"css-8h527k\">\n<div data-testid=\"lazyimage-container\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/static01.nyt.com\/images\/2020\/07\/28\/business\/28virus-apple4\/merlin_175008231_7e074a93-9df2-46f3-82be-b01ef4ae5fdc-articleLarge.jpg?w=1020&#038;ssl=1\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<p><button class=\"css-1vkv6l7 ehw59r10\" aria-label=\"Expand image captioned A ClassPass livestream group workout.&amp;nbsp;\" data-testid=\"photoviewer-expand-button\"><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"css-1a48zt4 ehw59r15\" data-testid=\"photoviewer-children\">\n<figure class=\"css-jcw7oy e1g7ppur0\" role=\"group\" aria-label=\"media\">\n<div class=\"css-1xdhyk6 erfvjey0\"><span class=\"css-1ly73wi e1tej78p0\">Image<\/span><img data-recalc-dims=\"1\" decoding=\"async\" class=\"css-1m50asq\" src=\"https:\/\/i0.wp.com\/static01.nyt.com\/images\/2020\/07\/28\/business\/28virus-apple4\/merlin_175008231_7e074a93-9df2-46f3-82be-b01ef4ae5fdc-articleLarge.jpg?w=1020&#038;ssl=1\" alt=\"A ClassPass livestream group workout.&amp;nbsp;\" \/><\/div><figcaption class=\"css-1l44abu ewdxa0s0\"><span class=\"css-16f3y1r e13ogyst0\" aria-hidden=\"true\">A ClassPass livestream group workout.\u00a0<\/span><span class=\"css-cnj6d5 e1z0qqy90\"><span class=\"css-1ly73wi e1tej78p0\">Credit&#8230;<\/span>ClassPass<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"css-1fanzo5 StoryBodyCompanionColumn\">\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">With gyms shut down, ClassPass dropped its typical commission on virtual classes, passing along 100 percent of sales to gyms, the person close to the company said. That meant Apple would have taken its cut from hundreds of struggling independent fitness centers, yoga studios and boxing gyms.<\/p>\n<\/div>\n<\/div>\n<div class=\"css-1fanzo5 StoryBodyCompanionColumn\">\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">Apple said that with Airbnb and ClassPass, it was not trying to generate revenue \u2014 though that is a side effect \u2014 but instead was trying to enforce a rule that has been in place since it first published its app guidelines in 2010.<\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>After Airbnb and ClassPass began selling virtual classes because of the pandemic, Apple tried to collect its commission on the sales. An online coffee lesson. After Airbnb began to offer online experiences, Apple said it planned to enforce an existing rule that said it was entitled to 30 percent of the sales.Credit&#8230;Airbnb By\u00a0Jack Nicas\u00a0and\u00a0David McCabe [&#8230;]\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1925","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Their Businesses Went Virtual. 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