{"id":1923,"date":"2020-07-28T08:52:07","date_gmt":"2020-07-28T12:52:07","guid":{"rendered":"https:\/\/bearamergers.com\/?p=1923"},"modified":"2020-07-28T08:52:07","modified_gmt":"2020-07-28T12:52:07","slug":"walmart-kroger-bottle-their-own-milk-and-shake-up-american-dairy-industry","status":"publish","type":"post","link":"https:\/\/bearamergers.com\/en\/walmart-kroger-bottle-their-own-milk-and-shake-up-american-dairy-industry\/","title":{"rendered":"Walmart, Kroger Bottle Their Own Milk and Shake Up American Dairy Industry"},"content":{"rendered":"<div id=\"slimline-header\">\n<div class=\"\">\n<div class=\"\">\n<div class=\"\">\n<header class=\"style--slimline-2jgSTHlTus19TJRPSoo3MQ style--logged-in-2tEY0wqcLfjlX8ZywTtoDf style--desktop-5jumV5q-DLECACfNmtBF7 style--hover-24i1Sns6Ki11ZygRvCwbAZ \" aria-label=\"Primary\">\n<div id=\"masthead-container\" class=\"style--mast-head-container-2yCmDhTbxMmPoBKeDpd_uc style--scrolled-3bSn5jhv6hBggW9Oeqe_Tg \">\n<div class=\"style--mast-head-scSFgRJYkqCcKnYDYRKE- \"><\/div>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><img decoding=\"async\" src=\"https:\/\/www.vectorlogo.zone\/logos\/wsj\/wsj-wordmark.svg\" alt=\"Vector (.svg) logo for The Wall Street Journal: Wordmark\" \/><\/div>\n<div class=\"middleBlock\">\n<div id=\"article_sector\" class=\"sector \">\n<article id=\"article-contents\" class=\"column colcenter at8-col8 at12-col12 at16-col16 us building-blocks\">\n<header class=\"article_header module\">\n<div class=\"zonedModule\" data-module-id=\"16\" data-module-name=\"article.app\/lib\/module\/wsj\/breadcrumbs\" data-module-zone=\"breadcrumbs\"><\/div>\n<\/header>\n<div class=\"column at8-col8 at12-col7 at16-col9 at16-offset2 at12-offset1\">\n<div class=\"module\">\n<div class=\"zonedModule\" data-module-id=\"14\" data-module-name=\"article.app\/lib\/module\/articleBody\" data-module-zone=\"article_body\">\n<div id=\"wsj-article-wrap\" class=\"article-wrap\" data-sbid=\"SB10506769097465673404804586507170577747178\" data-immersiveads=\"true\" data-modernads=\"\" data-articlecentered=\"true\">\n<div id=\"articlebody-i18n\"><\/div>\n<div class=\"clearfix byline-wrap\">\n<div class=\"byline article__byline\">By<button class=\"author-button\">Jacob Bunge<\/button><span style=\"font-size: 14.4px\">and <\/span><span style=\"font-size: 14.4px\">Jaewon Kang<\/span><\/div>\n<p>July 27, 2020 1:49 pm ET<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"column at8-col8 at12-col7 at16-col9 at16-offset2 at12-offset1\">\n<div class=\"module\">\n<div class=\"zonedModule\" data-module-id=\"14\" data-module-name=\"article.app\/lib\/module\/articleBody\" data-module-zone=\"article_body\">\n<div id=\"wsj-article-wrap\" class=\"article-wrap\" data-sbid=\"SB10506769097465673404804586507170577747178\" data-immersiveads=\"true\" data-modernads=\"\" data-articlecentered=\"true\">\n<div class=\"media-object-article-reader\">\n<div id=\"articlereader\" class=\"audioplayer\" data-sbid=\"SB10506769097465673404804586507170577747178\" data-title-override=\"Listen to this article\" data-show-title=\"true\" data-theme=\"wsj-article-reader\" data-show-header=\"true\" data-show-subscribe=\"false\">\n<div id=\"audio-tag-inner-articlereader\" class=\"audio-player-inner\">\n<div id=\"feedback-container-SB10506769097465673404804586507170577747178\" class=\"feedback-container\">\n<div>\n<div id=\"slimline-header\">\n<div class=\"\">\n<div class=\"\">\n<div class=\"\">\n<header class=\"style--slimline-2jgSTHlTus19TJRPSoo3MQ style--logged-in-2tEY0wqcLfjlX8ZywTtoDf style--desktop-5jumV5q-DLECACfNmtBF7 style--hover-24i1Sns6Ki11ZygRvCwbAZ \" aria-label=\"Primary\">\n<div id=\"masthead-container\" class=\"style--mast-head-container-2yCmDhTbxMmPoBKeDpd_uc style--scrolled-3bSn5jhv6hBggW9Oeqe_Tg \">\n<div class=\"style--mast-head-scSFgRJYkqCcKnYDYRKE- \">\n<div class=\"style--logo-wrapper-qHtGeX9bCj_dqNqI1ZSmF \"><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cx-notification\"><span style=\"font-size: 23.04px\">Supermarket chains aim to price the staple as low as possible to draw in shoppers, squeezing old-line companies with premium brands<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"article-content article-center\">\n<p>Americans\u2019 thirst for cheap milk\u2014and grocers\u2019 rush to provide it\u2014are remaking the centuries-old dairy industry.<\/p>\n<p>When supermarket shoppers reach for white gallon jugs these days, most of the time they grab a low-priced store brand. To expand those offerings, major grocery retailers, including\u00a0<a href=\"https:\/\/quotes.wsj.com\/KR\">Kroger<\/a><span class=\"company-name-type\">\u00a0Co.,<\/span>\u00a0<a href=\"https:\/\/quotes.wsj.com\/WMT\">Walmart<\/a><span class=\"company-name-type\">\u00a0Inc.<\/span>\u00a0and\u00a0<a href=\"https:\/\/quotes.wsj.com\/ACI\">Albertsons<\/a><span class=\"company-name-type\">\u00a0Cos<\/span>\u00a0., have built their own milk-bottling plants.<\/p>\n<div class=\"paywall\">\n<p>Grocers\u2019 move into the bottling business is threatening some of the biggest operators in the $40 billion U.S. milk industry, the purveyors of national brands.\u00a0<a href=\"https:\/\/quotes.wsj.com\/DFODQ\">Dean Foods<\/a><span class=\"company-name-type\">\u00a0Co.,<\/span>\u00a0which until last year was the largest U.S. milk processor by sales, and Borden Dairy Co., another big producer, were sold this year after filing for bankruptcy in November and January. Executives of both had blamed some of their struggles on grocers\u2019 focus on cheap milk, often used as a loss leader.<\/p>\n<p>\u201cThere are retailers who prefer to have really aggressively low prices on milk because it\u2019s a great way to get people in the stores,\u201d said Tony Sarsam, Borden\u2019s former chief executive. Private-equity firm\u00a0<a href=\"https:\/\/quotes.wsj.com\/KKR\">KKR<\/a>\u00a0&amp; Co. and Capitol Peak Partners LLC, an investment firm headed by former dairy executives, bought Borden out of bankruptcy this month.<\/p>\n<p>Adding to the industry\u2019s pressures, milk\u2019s luster has been slowly fading for years in an increasingly crowded beverage market. Many consumers have switched to bottled water and juice, or dairy alternatives made from almonds or oats; breakfast cereal has fallen out of favor.<\/p>\n<div class=\"media-object type-InsetDynamic inline scope-web|mobileapps article__inset article__inset--type-InsetDynamic article__inset--inline\" data-layout=\"inline\n              \" data-layout-mobile=\"\"><\/p>\n<div class=\"dynamic-inset-container article__inset__dynamic inset-loaded\">\n<div id=\"g-MILKMONEY_declines-box\" class=\"ai2html_export\" data-version=\"2.0.0\" data-date=\"07\/27\/2020\" data-uuid=\"be1b47c4-8383-470d-8174-dac58391a335\" data-min-width=\"300\">\n<h3 class=\"djai2html-headline\">Milk&#8217;s Long Decline<\/h3>\n<div id=\"g-MILKMONEY_declines-_700px\" class=\"g-artboard g-show-medium g-show-large g-show-xlarge g-show-xxlarge\" data-aspect-ratio=\"1.842\" data-min-width=\"700\"><img data-recalc-dims=\"1\" decoding=\"async\" id=\"g-MILKMONEY_declines-_700px-img\" class=\"g-aiImg g-aiAbs\" src=\"https:\/\/i0.wp.com\/si.wsj.net\/public\/resources\/images\/B3-HC965_MILKMO_700PX_20200727111402.jpg?w=1020&#038;ssl=1\" alt=\"\" data-src=\"https:\/\/si.wsj.net\/public\/resources\/images\/B3-HC965_MILKMO_700PX_20200727111402.jpg\" \/><\/p>\n<div id=\"g-ai4-16\" class=\"g-CHART_PLOT_AREA g-aiAbs g-aiPointText\"><\/div>\n<\/div>\n<div class=\"djai2html-foot\">\n<p class=\"djai2html-source\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>At the farmer level, about 3,300 dairy-cow herds disappeared in 2019, according to the U.S. Department of Agriculture, following low milk prices, tensions with export customers and processing-plant closures across the country. Wisconsin alone lost about 600 herds over the 12 months up to June 1, the cows typically either sold to another farmer or sent to slaughter. The state led the nation in farm bankruptcies last year.<\/p>\n<p>Although overall dairy demand, factoring in products such as yogurt, butter and cheese, continues to grow, annual per capita U.S. milk consumption has dropped about 40% over four decades.<\/p>\n<div class=\"media-object type-InsetMediaIllustration bleed scope-web|mobileapps article__inset article__inset--type-InsetMediaIllustration article__inset--bleed\" data-layout=\"bleed\n              \" data-layout-mobile=\"\"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        renoImageFormat-\n        img-bleed\n        article__inset__image\n      \"><\/p>\n<div class=\"image-container  responsive-media article__inset__image__image\" data-mobile-ratio=\"66.66666666666666%\" data-layout-ratio=\"66.66666666666666%\" data-subtype=\"photo\"><img decoding=\"async\" title=\"Shoppers picking up jugs of milk at a Walmart store\" src=\"https:\/\/images.wsj.net\/im-213264?width=620&amp;size=1.5\" alt=\"\" data-enlarge=\"https:\/\/images.wsj.net\/im-213264?width=1260&amp;size=1.5\" \/><\/div><figcaption class=\"wsj-article-caption article__inset__image__caption\">\n<h4 class=\"wsj-article-caption-content\">Shoppers picking up jugs of milk at a Walmart store<\/h4>\n<p><span class=\"wsj-article-credit article__inset__image__caption__credit\"><span class=\"wsj-article-credit-tag\">PHOTO:\u00a0<\/span>KAMIL KRZACZYNSKI\/REUTERS<\/span><\/figcaption><\/figure>\n<\/div>\n<p>Faced with the coronavirus and stay-at-home orders,<a class=\"icon none\" href=\"https:\/\/www.wsj.com\/articles\/why-milks-best-sales-in-a-decade-wont-save-struggling-dairy-farmers-11592220289\">\u00a0pantry-stocking consumers this spring pushed up milk sales at retail<\/a>\u00a0for the first time in a decade. Overall demand dropped as restaurants and hotels closed, according to agricultural lender Rabobank.<\/p>\n<p>For the supermarket chains, milk still has much appeal. They know that shoppers who come for a jug of milk tend to stay and buy a few other items.<\/p>\n<p>Milk still regularly ranks among the top 10 purchases at Walmart\u2019s stores, according to people familiar with operations of the biggest U.S. food retailer.<\/p>\n<p>Dean Foods was one of Walmart\u2019s biggest milk suppliers for decades. Executives of the mega-retailer known for its low prices regularly pushed Dean to squeeze down milk costs.<\/p>\n<p>A Dean milk-processing plant in Louisville, Ky., tweaked equipment to make plastic bottles that weighed 57 grams instead of 60, saving about half a cent on each gallon, said plant workers and labor-union officials.<\/p>\n<p>The Louisville plant was processing as much as 1.2 million gallons of milk a week, 70% of it going to 130 Walmart stores in four states. If hit with a problem such as a big snowstorm, the plant would supply Walmart before other customers. \u201cWe did whatever we had to do to make sure we kept them,\u201d said Scott James, who worked as a maintenance technician at Louisville.<\/p>\n<div class=\"media-object type-InsetMediaIllustration inline scope-web|mobileapps article__inset article__inset--type-InsetMediaIllustration article__inset--inline\" data-layout=\"inline\n              \" data-layout-mobile=\"\"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        renoImageFormat-\n        img-inline\n        article__inset__image\n      \"><\/p>\n<div class=\"image-container  responsive-media article__inset__image__image\" data-mobile-ratio=\"66.66666666666666%\" data-layout-ratio=\"66.66666666666666%\" data-subtype=\"photo\"><img decoding=\"async\" title=\"A Dean Foods driver making a delivery in Racine, Wis.\" src=\"https:\/\/images.wsj.net\/im-213255?width=620&amp;size=1.5\" alt=\"\" data-enlarge=\"https:\/\/images.wsj.net\/im-213255?width=1260&amp;size=1.5\" \/><\/div><figcaption class=\"wsj-article-caption article__inset__image__caption\">\n<h4 class=\"wsj-article-caption-content\">A Dean Foods driver making a delivery in Racine, Wis.<\/h4>\n<p><span class=\"wsj-article-credit article__inset__image__caption__credit\"><span class=\"wsj-article-credit-tag\">PHOTO:\u00a0<\/span>MARK HERTZBERG\/ZUMA PRESS<\/span><\/figcaption><\/figure>\n<\/div>\n<p>Around 2012, Walmart suggested that Dean run a separate bottling plant to produce milk for the chain\u2019s store brand, called Great Value, according to people involved in the discussions. The companies didn\u2019t reach an agreement.<\/p>\n<p>When U.S. milk prices broadly declined in early 2015, Walmart expected Dean to lower its own prices so that Walmart could make more profit on dairy, as often happens with commodity-based products, according to a person close to the discussions.<\/p>\n<p>Dean declined. Gregg Tanner, its chief executive at the time, was preparing to unite Dean\u2019s regional milk brands, such as Garelick Farms and Mayfield Dairy, under a new national label, DairyPure. Dean said it intended to hold the prices of its branded milk where they were.<\/p>\n<p>Walmart dairy managers were skeptical of Dean\u2019s strategy. They believed their customers were differentiating less and less among milk brands\u2014between store brands and premium milks that could cost up to twice as much.<\/p>\n<div class=\"media-object type-InsetMediaIllustration inline scope-web|mobileapps article__inset article__inset--type-InsetMediaIllustration article__inset--inline\" data-layout=\"inline\n              \" data-layout-mobile=\"\"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        renoImageFormat-\n        img-inline\n        article__inset__image\n      \"><\/p>\n<div class=\"image-container  responsive-media article__inset__image__image\" data-mobile-ratio=\"66.66666666666666%\" data-layout-ratio=\"66.66666666666666%\" data-subtype=\"photo\"><img decoding=\"async\" title=\"DairyPure in a supermarket cooler in New York\" src=\"https:\/\/images.wsj.net\/im-213256?width=620&amp;size=1.5\" alt=\"\" data-enlarge=\"https:\/\/images.wsj.net\/im-213256?width=1260&amp;size=1.5\" \/><\/div><figcaption class=\"wsj-article-caption article__inset__image__caption\">\n<h4 class=\"wsj-article-caption-content\">DairyPure in a supermarket cooler in New York<\/h4>\n<p><span class=\"wsj-article-credit article__inset__image__caption__credit\"><span class=\"wsj-article-credit-tag\">PHOTO:\u00a0<\/span>RICHARD B. LEVINE\/ZUMA PRESS<\/span><\/figcaption><\/figure>\n<\/div>\n<p>At one point, the price gap slowed sales of Dean\u2019s branded milk so much that Walmart dropped it from some stores. Dean put up billboard ads near Walmarts, hoping shoppers would go in and ask for Dean\u2019s brands, former Dean employees say.<\/p>\n<p>All the while, the dairy farms and milk cooperatives that supply milk to the processors were getting bigger and more professional. By 2017, the eight largest dairy cooperatives were marketing 54% of the country\u2019s milk. To Walmart, buying milk directly from them, then processing and bottling the milk itself, started to look like a feasible cost-saving move.<\/p>\n<p>Walmart announced in March 2016 it would build a milk-processing plant of its own in Fort Wayne, Ind., to supply more than 600 Walmart and Sam\u2019s Club stores in the eastern Midwest.<\/p>\n<p>Dean executives figured the move would siphon away about 100 million of the 2.6 billion gallons a year it sold. Mr. Tanner told investors that Dean\u2019s financial performance wouldn\u2019t be hurt by Walmart\u2019s move into bottling.<\/p>\n<p>Workers at the Dean plant in Louisville took a darker view. \u201cWe knew it was the death knell\u201d for the plant, said John Stovall, president of Teamsters Local 783.<\/p>\n<p>At the end of that year, Mr. Tanner stepped down as Dean\u2019s CEO, and operations chief Ralph Scozzafava took over. The new boss paid several visits to Walmart executives. One argument he made was that running a bottling plant wasn\u2019t a good use of the retailer\u2019s resources.<\/p>\n<p>Mr. Scozzafava didn\u2019t respond to requests for comment. Mr. Tanner died last year.<\/p>\n<p>Walmart pushed ahead to finish the plant, and Dean girded for the impact by planning cost cuts. In the middle of 2017, with the volume of its DairyPure milk sold down by an estimated 7.5% over a year, Dean closed a bottling plant in Virginia.<\/p>\n<p>Joe Kelsay, a sixth-generation Indiana farmer whose cows had supplied milk to Dean\u2019s Louisville plant for a quarter-century, opened a letter from Dean in March 2018. It said that Dean was terminating his contract, forcing him to find a new buyer for the milk from his 500 dairy cows.<\/p>\n<p>\u201cIt was a bit of a gut punch,\u201d Mr. Kelsay said.<\/p>\n<div class=\"media-object type-InsetMediaIllustration inline scope-web|mobileapps article__inset article__inset--type-InsetMediaIllustration article__inset--inline\" data-layout=\"inline\n              \" data-layout-mobile=\"\"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        renoImageFormat-\n        img-inline\n        article__inset__image\n      \"><\/p>\n<div class=\"image-container  responsive-media article__inset__image__image\" data-mobile-ratio=\"66.66666666666666%\" data-layout-ratio=\"66.66666666666666%\" data-subtype=\"photo\"><img decoding=\"async\" title=\"Joe Kelsay at his farm\" src=\"https:\/\/images.wsj.net\/im-213260?width=620&amp;size=1.5\" alt=\"\" data-enlarge=\"https:\/\/images.wsj.net\/im-213260?width=1260&amp;size=1.5\" \/><\/div><figcaption class=\"wsj-article-caption article__inset__image__caption\">\n<h4 class=\"wsj-article-caption-content\">Joe Kelsay at his farm<\/h4>\n<p><span class=\"wsj-article-credit article__inset__image__caption__credit\"><span class=\"wsj-article-credit-tag\">PHOTO:\u00a0<\/span>SCOTT ROBERSON\/THE DAILY JOURNAL\/ASSOCIATED PRESS<\/span><\/figcaption><\/figure>\n<\/div>\n<p>Food Lion, which has more than 1,000 stores on the East Coast, ended its contract with Dean in early 2018 after disagreements over pricing, people familiar with their negotiations said. That cost Dean sales that analysts estimated at another 50 million gallons of milk a year.<\/p>\n<p>Food Lion started purchasing milk from a rival grocery retailer, Kroger, that owned its own milk-processing plants. Kroger, which was early to move into the bottling business, processes roughly 90% of the milk its stores sell.<\/p>\n<p>Dean made plans to close milk-processing plants in Pennsylvania, Massachusetts, Minnesota, Michigan, Illinois and Georgia. Workers at Dean\u2019s decades-old processing plant in Louisville circulated Google Earth images of the Walmart plant under construction in Indiana and joked grimly about how long it was to doomsday, said Mr. James, the maintenance technician.<\/p>\n<p>Before the month was out, Mr. James\u2019s manager gathered workers to tell them the Louisville plant would be winding down.<\/p>\n<p>A few weeks later, Walmart opened its bottling plant in Fort Wayne, adding hundreds of jobs and boosting Indiana dairy farmers who secured supply deals with it.<\/p>\n<div class=\"media-object type-InsetMediaIllustration bleed scope-web|mobileapps article__inset article__inset--type-InsetMediaIllustration article__inset--bleed\" data-layout=\"bleed\n              \" data-layout-mobile=\"\"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        renoImageFormat-\n        img-bleed\n        article__inset__image\n      \"><\/p>\n<div class=\"image-container  responsive-media article__inset__image__image\" data-mobile-ratio=\"66.66666666666666%\" data-layout-ratio=\"66.66666666666666%\" data-subtype=\"photo\"><img decoding=\"async\" title=\"A milk-processing plant, seen in a 2018 photo, that Dean Foods closed in Lynn, Mass.\" src=\"https:\/\/images.wsj.net\/im-213257?width=620&amp;size=1.5\" alt=\"\" data-enlarge=\"https:\/\/images.wsj.net\/im-213257?width=1260&amp;size=1.5\" \/><\/div><figcaption class=\"wsj-article-caption article__inset__image__caption\">\n<h4 class=\"wsj-article-caption-content\">A milk-processing plant, seen in a 2018 photo, that Dean Foods closed in Lynn, Mass.<\/h4>\n<p><span class=\"wsj-article-credit article__inset__image__caption__credit\"><span class=\"wsj-article-credit-tag\">PHOTO:\u00a0<\/span>JESSICA RINALDI\/THE BOSTON GLOBE\/GETTY IMAGES<\/span><\/figcaption><\/figure>\n<\/div>\n<p>\u201cThis work is an example of how we are always finding efficiencies within the supply chain to deliver on our commitments to everyday low prices and high quality groceries,\u201d said a Walmart spokeswoman, Delia Garcia.<\/p>\n<p>By operating its own plant, Walmart is reducing costs and passing down lower prices to customers, Ms. Garcia said. She added that the retailer\u2019s technology and logistics system cuts delivery time to stores and extends milk\u2019s shelf life.<\/p>\n<p>Mr. Kelsay, the Indiana farmer, and his brother Russ debated what to do with their cows\u2019 milk. Although Walmart\u2019s new facility would buy milk directly from local farmers and cooperatives, farmer contracts had already been signed.<\/p>\n<p>Mr. Kelsay didn\u2019t want to be the one to take his family out of dairy farming after more than 180 years. He hit the phones looking for a milk buyer. One problem was that other farmers who had lost their business with Dean were also looking.<\/p>\n<div class=\"media-object type-InsetDynamic wrap scope-web|mobileapps article__inset article__inset--type-InsetDynamic article__inset--wrap\" data-layout=\"wrap\n              \" data-layout-mobile=\"\"><\/p>\n<div class=\"dynamic-inset-container article__inset__dynamic inset-loaded\">\n<div id=\"g-MILKMONEY_share-box\" class=\"ai2html_export\" data-version=\"2.0.0\" data-date=\"07\/27\/2020\" data-uuid=\"9a23f576-e6d9-4812-b4f1-c5aa7a7a227a\" data-min-width=\"300\">\n<div id=\"g-MILKMONEY_share-_300px\" class=\"g-artboard g-show-small g-show-smallplus g-show-submedium g-show-medium g-show-large g-show-xlarge g-show-xxlarge\" data-aspect-ratio=\"0.96\" data-min-width=\"300\">\n<div id=\"g-ai1-1\" class=\"g-CHART_PLOT_AREA g-aiAbs\">\n<p class=\"g-pstyle0\">Refrigerated skim\/lowfat milk<\/p>\n<\/div>\n<div id=\"g-ai1-2\" class=\"g-CHART_PLOT_AREA g-aiAbs g-aiPointText\">\n<p class=\"g-pstyle1\">Private label<\/p>\n<\/div>\n<div id=\"AA\" class=\"g-CHART_PLOT_AREA g-aiAbs g-aiPointText\">\n<p class=\"g-pstyle2\">57.2%<\/p>\n<\/div>\n<div id=\"g-ai1-4\" class=\"g-CHART_PLOT_AREA g-aiAbs g-aiPointText\">\n<p class=\"g-pstyle1\">Dean Foods<\/p>\n<\/div>\n<div id=\"AA\" class=\"g-CHART_PLOT_AREA g-aiAbs g-aiPointText\">\n<p class=\"g-pstyle3\">9.2%<\/p>\n<\/div>\n<div id=\"g-ai1-6\" class=\"g-CHART_PLOT_AREA g-aiAbs g-aiPointText\">\n<p class=\"g-pstyle1\">HP Hood<\/p>\n<\/div>\n<div id=\"AA\" class=\"g-CHART_PLOT_AREA g-aiAbs g-aiPointText\">\n<p class=\"g-pstyle3\">7.5%<\/p>\n<\/div>\n<div id=\"g-ai1-8\" class=\"g-CHART_PLOT_AREA g-aiAbs g-aiPointText\">\n<p class=\"g-pstyle1\">Danone<\/p>\n<\/div>\n<div id=\"AA\" class=\"g-CHART_PLOT_AREA g-aiAbs g-aiPointText\">\n<p class=\"g-pstyle3\">4.2%<\/p>\n<\/div>\n<div id=\"g-ai1-10\" class=\"g-CHART_PLOT_AREA g-aiAbs g-aiPointText\">\n<p class=\"g-pstyle1\">Coca-Cola&#8217;s Fairlife<\/p>\n<\/div>\n<div id=\"AA\" class=\"g-CHART_PLOT_AREA g-aiAbs g-aiPointText\">\n<p class=\"g-pstyle3\">3.1%<\/p>\n<\/div>\n<\/div>\n<div class=\"djai2html-foot\">\n<p class=\"djai2html-note\">*52 weeks ending July 12, total U.S. sales at grocery, drug, mass market, convenience, miltary and select club and dollar retailers<\/p>\n<p class=\"djai2html-source\">Source: IRI<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>More than a dozen potential milk buyers turned Mr. Kelsay down. Only one offered to buy his milk, and at a price a fifth lower than Dean had paid.<\/p>\n<p>\u201cThe glimmer of hope continued to subside,\u201d he said.<\/p>\n<p>In August 2018, Dean reported a quarterly net loss and reduced its financial outlook. Its plant closures now were coming so fast they created new problems. In Lynn, Mass., where the company was winding down a processing plant, milk deliveries rerouted to another Dean plant created logjams.<\/p>\n<p>In February 2019, Dean\u2019s board, meeting before reporting another quarterly loss, voted to explore options including a sale of the company.\u00a0<a class=\"icon none\" href=\"https:\/\/www.wsj.com\/articles\/dean-foods-falters-in-more-concentrated-milk-market-11557064801\">It attracted offers for parts of its business but held out for a full buyer<\/a>.<\/p>\n<div class=\"media-object type-InsetMediaVideo inline scope-web|mobileapps article__inset article__inset--type-InsetMediaVideo article__inset--inline\" data-layout=\"inline\n              \" data-layout-mobile=\"\"><\/p>\n<figure class=\"media-object-video article__inset__video media-object-video--standard\">\n<div id=\"2913D928-D3A3-442A-960E-CC526446BDE3\" class=\"video-container article__inset__video__player video-player\" data-src=\"2913D928-D3A3-442A-960E-CC526446BDE3\" data-format=\"standard\" data-esplash=\"\" data-msplash=\"\" data-suppressheadline=\"false\" data-verticalstill=\"\">\n<div id=\"wrapper-2913D928-D3A3-442A-960E-CC526446BDE3\" class=\"video-wrapper player-8U\">\n<div id=\"video-share-2913D928-D3A3-442A-960E-CC526446BDE3\" class=\"video-share\"><\/div>\n<div id=\"video-thumb-2913D928-D3A3-442A-960E-CC526446BDE3\" class=\"video-thumb\">\n<div class=\"base__vidThumb_1ClPgLDBgLr-7YsvMmn-sY\"><\/div>\n<\/div>\n<\/div>\n<\/div><figcaption class=\"wsj-article-caption article__inset__video__caption\"><\/figcaption><\/figure>\n<\/div>\n<p>In November, Dean filed for bankruptcy protection. It began sale talks with Dairy Farmers of America, a large milk-producer cooperative, which in February agreed to buy Dean. John Wilson, an executive of the cooperative, said grocery chains that run their own plants often also need milk from other suppliers, including Dairy Farmers of America.<\/p>\n<p>By then, prices of milk were higher, pushing up costs for dairy processors. Supplies were down because thousands of dairy farmers had quit.<\/p>\n<p>Among them was Mr. Kelsay. After failing to find a new buyer for the cows\u2019 milk, he and his brother sold their herd to another farm in November 2018, followed the next spring by their remaining calves and the last of their milking equipment.<\/p>\n<div class=\"media-object type-InsetRichText wrap scope-web article__inset article__inset--type-InsetRichText article__inset--wrap\" data-layout=\"wrap\n              \" data-layout-mobile=\"\"><\/p>\n<div class=\"media-object-rich-text\">\n<h4>SHARE YOUR THOUGHTS<\/h4>\n<p><em>How do you decide which milk\u2014or other beverage\u2014to buy at the supermarket?<\/em>\u00a0Join the conversation below.<\/p>\n<\/div>\n<\/div>\n<p>Today, their 2,100-acre operation, called Kelsay Farms, grows only crops such as corn, soybeans and wheat. They went from 12 full-time employees to one.<\/p>\n<p>Mr. Kelsay said he lost part of his identity when his herd was loaded onto trucks.<\/p>\n<p>\u201cWe cried as we watched the cows,\u201d he said. \u201cIt was like a death in the family. You had to choose to stop life support.\u201d<\/p>\n<div class=\"media-object type-InsetMediaIllustration bleed scope-web|mobileapps article__inset article__inset--type-InsetMediaIllustration article__inset--bleed\" data-layout=\"bleed\n              \" data-layout-mobile=\"\"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        renoImageFormat-\n        img-bleed\n        article__inset__image\n      \"><\/p>\n<div class=\"image-container  responsive-media article__inset__image__image\" data-mobile-ratio=\"66.66666666666666%\" data-layout-ratio=\"66.66666666666666%\" data-subtype=\"photo\"><img decoding=\"async\" title=\"A tanker truck arrives to collect milk from a farm in Ancramdale, N.Y.\" src=\"https:\/\/images.wsj.net\/im-213263?width=620&amp;size=1.5\" alt=\"\" data-enlarge=\"https:\/\/images.wsj.net\/im-213263?width=1260&amp;size=1.5\" \/><\/div><figcaption class=\"wsj-article-caption article__inset__image__caption\">\n<h4 class=\"wsj-article-caption-content\">A tanker truck arrives to collect milk from a farm in Ancramdale, N.Y.<\/h4>\n<p><span class=\"wsj-article-credit article__inset__image__caption__credit\"><span class=\"wsj-article-credit-tag\">PHOTO:\u00a0<\/span>ANGUS MORDANT\/BLOOMBERG NEWS<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ByJacob Bungeand Jaewon Kang July 27, 2020 1:49 pm ET Supermarket chains aim to price the staple as low as possible to draw in shoppers, squeezing old-line companies with premium brands Americans\u2019 thirst for cheap milk\u2014and grocers\u2019 rush to provide it\u2014are remaking the centuries-old dairy industry. When supermarket shoppers reach for white gallon jugs these [&#8230;]\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1923","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Walmart, Kroger Bottle Their Own Milk and Shake Up American Dairy Industry - Beara Mergers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bearamergers.com\/en\/walmart-kroger-bottle-their-own-milk-and-shake-up-american-dairy-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart, Kroger Bottle Their Own Milk and Shake Up American Dairy Industry - Beara Mergers\" \/>\n<meta property=\"og:description\" content=\"ByJacob Bungeand Jaewon Kang July 27, 2020 1:49 pm ET Supermarket chains aim to price the staple as low as possible to draw in shoppers, squeezing old-line companies with premium brands Americans\u2019 thirst for cheap milk\u2014and grocers\u2019 rush to provide it\u2014are remaking the centuries-old dairy industry. 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